THE internet is poised to overtake newspapers as the second largest advertising medium by revenue behind television, according to a PricewaterhouseCoopers (PwC) report.

The online ad business  is set to expand to $34.4 billion in 2014 from $24.2 billion in 2009, according to PwC's Global Entertainment and Media Outlook for 2010 to 2014.

Newspapers, meanwhile, continued to suffer from a decline in advertising revenue. According to numbers released by the Newspaper Association earlier this year, print advertising revenue dropped 28.6 percent in 2009.

Shifts in consumer behavior, potential for inventory on the internet, and increased broadband penetration were key factors in PwC's projections, according to David Silverman, a partner at PwC.

“Ive known for a long time that companies want better value for money and way better penetration to key, core groups” states PRM Broadcasting Group Director Andy Ticehurst . 

Race Radio and another new yet to be release project were created for two reasons. 

The first one was to deliver better quality news in a more personal way without the bitterness and slagging as seen in some motorsport publications.  The second and most important to our business plan was attracting a key, core audience with specific purchasing needs.  Within a very short time frame, both have been achieved.

What we have now is a unique way for motorsport and related industries to advertise in a very cost effective way to a target audience.  Weather its parts, apparel, fuel and oils, or even business cards and vehicle body wraps, Race Radio hits the mark.

Standard 30 second ad slots plus section naming rights are also available.

For more information on advertise, Please contact PRM Broadcasting Group Director Andy Ticehurst.  This e-mail address is being protected from spambots. You need JavaScript enabled to view it